Den Haag To Go | Magic at Rood met witte stippen in The Hague
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20962
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Date

March 31, 2016

Category
Activities, Architecture, Shopping
About

WOW, I found a good one!
 
This building has been fascinating me for months! Everything about it is interesting, it looks like a combination between of a Harry Potter movie set and Mr. Magorium’s Wonder Emporium (which I both totally love). It has magic written all over it. I did a little research on the building, so let me tell you more about it.
 
P. De Gruyter & Zn
The fairytale-ish golden letters on the facade tell us ‘P. De Gruyer & Zn’. Who?! Well, De Gruyter was a chain of supermarkets in The Netherlands, in the 19th and 20th century (up to 1976), in the sixties they had 550 stores with 7.500 people (!), now that’s a lot for that time.
It all started with Piet de Grunter, he started his imperium in 1818, in ‘s-Hertogenbosch with a processing plant for legumes, seeds and grain. At the end of the 19th century, the third generation Gruyter managed the company and made magic happen: they opened supermarkets all over the county. In 1971 the magic ended… the chain wasn’t as modern for its time anymore, so they lost many clients to competitors like Albert Heijn. In the end the stores where sold to Makro and Spar. Now that’s quite sad!
 
The store in The Hague is still here, it was built in 1917-1918 and designed by architect W.G. Welsink, in art deco style.
 
Rood met witte stippen
Nowadays this building houses Rood met witte stippen, which is a VERY cool store with all kinds of wooden toys for kids, stuffed animals, extraordinary gifts, cards and picture books. Once inside the store, take a good look around, the interior is still in it’s original state.
 
This store has a very creative side as well. They offer courses/classes in which you learn how to make your own Zonnekindpoppen, Wolkleden, EduKaatjes and Speeldozen (I’m sorry, I don’t know how to translate this properly). They also sell many types and colours of wool and felt, so you can make magic happen and create them at home yourself.
 
What can I say? This place is still very much alive and kicking; it didn’t lose its magic! Go check it out and let me know what you think.

 

Address
Beeklaan 303
2562 AH Den Haag

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