Den Haag To Go | Next generation street art with Snapwillum
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April 23, 2016


When I was a little girl my dad toke me to the Haagse Markt many times. Because it was always so crowed, he kept saying: “Kijk voor je/look in front of you”. And I’m very thankful for teaching me this lesson.
Nowadays, when I walk around the city, I still pay attention and look in front of me. That’s how I noticed this piece of art, made by Snapwillum. In my opinion the (obviously!) insanity talented Snapwillem.
Let me tell you all I know about him. His real name is Jan-Willem and his very active on Snapchat. The name Snapwillum makes sense, right?! He’s from The Hague and creates supercool drawings on Snapchat, in fullcolour and white on black.
For those of you who don’t know Snapchat, it’s a superfun app in which you can take pictures or short movies (so called Snaps). You can add some copy to the photo, draw on it, put cool lenses or emojis over it and share them with your followers. The fun part, you can see these pictures only for 24 hours and then they are gone. Forever. So: highly exclusive!
Back to JW, he prints his Snaps (first he takes a screenshot), larges them and prints it. After doing this, he places the prints (framed posters and stickers) all over town. On trash cans, walls, gates; you name it.
I love it, digital art meets the streets of The Hague. He’s a next generation street/digital artist and by doing this it’s the perfect tool to generate traffic to his Snapchat and Instagram account. He’s one smart boy.
I think there’s a big future for him, Snapchat is hot at the moment. Check it out and make sure to follow him.
Oh, and don’t forget to look up and in front of you 😉 or else you might miss out on these masterpieces…


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